Marketing report

·        
Line Stretching:

o  
Olper’s
Milk is a line stretching product the price of Olper’s Milk 1000 ml is more than
Olper’s Milk Lite 1000 ml and Dairy Omung 1000 ml.

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o  
 

o  
Opler’s
Cream Is also line starching product because its price of 250 ml packet is more
than Omung Dobala Cream 250 ml.

·        
Line Filling:

            Tarang and
Dairy Omung are line filling products.

 

Product Mix:

Width:

There are three products Lines.

1: Dairy

2: Beverages.

3: Frozen Desserts.

Length:

74 Products are produce in different product lines.

Depth:

1: Dairy Products.

    6 products

2: Beverages.

    16 products.

3: Frozen Desserts Products.

    52 products.

Consistency:

Olper’s Milk and Opler’s Juice are consistency products.

 

 

 

 

 

 

 

 

 

 

 

Product Life Cycle:

 

Olper’s milk is a fast-growing
food company. By its unique techniques in a short time it becomes very famous
in markets. But it is in growth stage yet.

 

 

 

 

 

                                                 
             : Olper’s Milk :

 

 

                                                               Growth           Maturity       

                                                                                                              
Declining

 

 

 

                      Sales

 

 

                                    Introduction

 

 

 

 

 

 

                                                     
                   Time

                                                         

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

COMPETITOR’S ANALYSIS:

 

Engro Foods is fully aware of its competitor. The company had
to consider the areas including (product design, segmentation, target market, Advertisement,
time to launch a new product, time for necessary changes & constant over
view).

 

Factors

Olper’s Milk

Nestle Milk Pack

Haleeb

Products

Milk

Milk 

Milk

Quality

High Quality

High Quality

High Quality

Expertise

Ultra-Heat Treated

Drinks

Drinks

Coverage

Pakistan

Pakistan

Pakistan

Appearance

Very Attractive

Attractive

Less Attractive

Advertising

T.V Ads, Radio, Outdoor,
Newspapers

T.V Ads, Radio, Billboards,
Newspapers

T.V Ads, Radio, Billboards,
Newspapers

Price of 250 ml

30

35

30

Market Shares

48%

42%

2%

Point of Difference

Full cream Richness

Less thick and with vitamin

Density, Thickness of Milk