Directed by Robert Kenner, “Food, Inc.” is a documentary that was created by Participant Media & River Road Entertainment in 2008. They intended to reveal the truths and dark secrets of the fast food industry that the public had not yet had their eyes opened to. This documentary is comprised of multiple investigations, exploring multiple companies involved in rapidly expanding fast food companies and other food brands. In order to create their accounts, the interviewed employees from each of the companies to inform the audience on the secret and sometimes disgusting environments, processes, and treatment involved in the making of their food. By using the appeals ethos, pathos, and logos, Kenner was able to point out the unforgivable acts committed by multiple large food companies in order to achieve his goal of turning the audience’s minds towards resentment and disgust towards the fast food industry.The first, and most prominent element of rhetorical structure in this document is Pathos. Food, Inc. is packed with disturbing images, heartbreaking stories, and emotional music that appeals to pathos, manipulating the hearts of the audience in every way possible. One example is the use of grimly colored filters in the camera lens when filming unhappy, badly treated workers in tightly packed industrial food factories. Another is images of tortured cows being slaughtered with inhumane devices as haunting and sickeningly somber depictions are brought through the viewers mind. Seemingly the worst, was the story of a young boy named Kevin. The mother, Barbara Kowalcyk, who is now a food regulations specialist, was interviewed on the awful series of events. Her son was killed by food that he had eaten at McDonalds in just a matter of days. By the times the symptoms showed severity to the extent of a need of medical attention, it had already been too late. When inquired about the death of her young son, she replied, “To watch this beautiful child go from being perfectly healthy to dead in 12 days… it was just unbelievable that this could happen from eating food.” Heartbroken, the aloof mother was left in tears by the end of the sullen interview. This powerful use of pathos clearly illustrated the impending issue that is the fast food industry and implanted a seed of resentment in the audience’s mind.Another rhetorical device used in this document by Kenner is ethos. The many elements of ethos in “Food, Inc.” are shown in the process of interviews. The documentary is filmed in multiple locations, questioning real employees of major food companies such as Perdue and Tyson. There are also many news articles and examples of scientifically supported research. These components of the documentary help to further strengthen the claims of the two narrators throughout the film. A chicken farmer, working for Perdue granted “Food Inc” access into the unseen processes of raising the chickens. She told the interviewer, “The companies don’t want farmers talking. They don’t want this story told.” This was followed by the accusation, “It doesn’t matter if the chickens get sick. All of the chickens will go to the plant for processing”. This statement, followed by the claim, flips a switch of trust in the viewers mind. By seeing an ordinary chicken farmer, not some businessman worried about the company name, the audience is able to let their guard down and give in to the claims that follow. In this way, the chicken farmer was able to bring attention to real situations and the interviewer was able to help reflect Kenners main idea. By using ethos throughout the documentary, “Food Inc” was able to successfully accelerate the director’s message to his audience.The final rhetorical device used was Logos. “Food Inc” did a fantastic job of providing multiple graphs, facts, statistics, and scientific data to back up nearly every claim made by both the narrators and those being interviewed. One prime example of this is the statement that on average, a hamburger from Mcdonalds contains meat from nearly 100 cows. This is factual evidence, based on research and also is placed perfectly to create a reaction. Furthermore real data revealed that the top 4 meat processing and packaging companies, provide 80% of the food consumed each year by americans, 70% of the US’s hamburger meat is treated with ammonia, and that 1 in 3 Americans born after 2000 will contract early onset diabetes. These facts were tied in perfectly with pathos to cause a shocked and disgusted reaction to each of the statistics from the audience. Kenner used his statistics as the final, driving punch into the minds of the viewers to identify the importance of his beliefs. This was his purpose in using the rhetorical structure, Ethos.“Food, Inc.” is a powerful and persuasive documentary opening the eyes of Americans to the real hazards and everyday operations of the food industry. This documentary turned the image of fast food into that of a nightmare and compiled strategic, rhetorical devices in the most reactive way. “Food, Inc.” showed its heart for the victims of the acts of the fast food industry using pathos, gave credibility to those who were interviewed and to the interviewers and topics themselves through ethos, and provided a statistical backbone using logos. This revealing documentary was successful in using these strategies to create a true reaction from the audience and did an amazing job of giving a sinister face to the companies of the fast food industry.