conclusion

Starting
with pure book sales, Amazon gained an increasingly strong position in the
market during the years. As pure online-retailer the company has developed into
a marketplace, which in turn made it possible to enter other market segments. The
collected customer knowledge of the new entered market segment created the
conditions for the expansion of the various attractive niche. Many competitors,
who also want to get involved the service offerings that Amazon also
represents, may find it difficult to gain a market share, because the Amazon
brand, which already has a lot of customers worldwide relying on and relying on
them. With it sheer mass Amazon managed to generate sales on the scale that
even minimal margins cover the fixed costs. To continually increase this mass,
Amazon is developing numerous innovations that can improve or shorten the way
to the customer for facilitating sales. Amazon is taking on a special role as
for many consumers.  The company has
dominated e-commerce and left its direct competitors behind to continues to
develop into the growth driver of the online retail sector. Most people are probably
searching for products on Amazon, even if the purchase is made elsewhere.
Because Amazon’s cost structure is extremely optimized and it can almost always
outperform the stationary retail and some other online retailers with a lower
price. However, because Amazon not only generates its own sales, but also makes
its sales infrastructure accessible to other sellers, another significant
proportion of online sales is actually made via Amazon.  Amazon, which began trading and distributing
books, has built, expanded and, most importantly, diversified over the past 20
years. Many competitors, who also want to get involved in just one of the
service offerings that Amazon also represents, are in a difficult situation to
gain an access in the market – because the Amazon brand, which already has a
lot of loyal customers worldwide. Reliability, quality, price, efficiency,
etc., have already made a permanent impression on many markets a competitor. The
logo of the group shows already an arrow, which leads from the letter A to Z.
Amazon really has everything from A to Z and in the future, it can be assumed
that the company from Seattle will employ this strategy in every new market or
segment