company analysis la community

 

 

 

 

 

 

 

The Company:

LaComunity is the primary event
rental stage in Spain and one of the principle in Europe. Since April 2013, LaComunity.com
has accomplished an outstanding success in rentals. Francesc Sanz Puigdemont is an internet entrepreneur and Founder & CEO at
LaComunity.com which he is making rent so easy and taking LaComunity a whole
new level. They are trying the best to make the firm more fundamentally, less
requesting, faster, more secured and sensible to rent a townhouse, a house or
any exceptional place you desire.
They
currently have more than 100.000 properties in 79 countries and 1.480 urban
zones in a minute booking and a continually developing of customers.

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Product:

With more than 75.000 apartments, rooms,
villas, boats and unique accommodation
choices all over the world with a good accommodation experience guaranteed. From
3 to 5 stars hotels. With LaComunity the quality of the accommodations will be depending
on the budget.

 

The Market:

Two of the main
competitors of LaComunity. The first one is Spain-Holiday.com who’s founder is Claus
Sorensen who decided to focus on holiday rentals in Spain. He had discovered
that there weren’t many holiday rental properties available online and he saw a
great potential for developing this as a business. Later, many more websites
followed. The second competitor is Casamundo, which is made for people who are looking for an individual holiday home that caters to
he/she in every need. Casamundo features more than 380,000 holiday homes of
every range, in locations throughout the United States and Europe. Casamundo
has very helpful customer service, confirmed methods and safe
booking process. Their customers are usually travelers who tend to sightsee
touristic places, who are exploring different cultures around the world, families
or students who are on vacation. One of their interesting trends is that customer
can easily reserve a unique accommodation on their mobile phone in just couple
of clicks

 

 

Marketing
Plan:

According to my research
I have managed to be reading their website and several other sites, LaComunity
is targeting the Travelers and the Host. These two target segmentations
are vivacious for LaComunity’s business structure because they are at the
center of their profitability.
The travelers would rather spend their time
in visiting touristic places while they travel because they will not be
spending much time where they will be staying. The hosts which who are owners or renters who are willing to rent
out their places. They are looking to
list their current place on LaComunity because they have the ability to
get to know who will be staying in their property. They market their product via the property of the hosts
being displayed on their page, so hosts get
the opportunity to increase their income when renting out their rooms or
homes. A place per night,
a monthly average price, In addition, travelers can rent their vacation homes for
a bit less but for longer days than average. With variety of prices, “low from
high” price option in the web site, guest get to choose their favorite
match in a wide range of costs. Guests are able to explore dreamlands of
destinations listed in the web site.

 

SWOT Analysis:

Strength:

·      The only website that offers apartments and quality houses, managed by
professionals and with a good accommodation experience guaranteed.

·      An excellent customer service operating 24/7.

·      Guarantee of safety for a host.

·      Lower prices compared to hotels, and additional income for host from
rental.

 

Weakness:

·      LaComunity is
driving up rental prices by increasing the scarcity of housing within cities.

·      The idea is
easily copied.

·      Opponents
from the hotel industry such as lobbyists are fighting against the concept.

·      People who experience
problems and leave a review on social media.

Opportunities:

·      Growing popularity
because of interest of celebrities. E.g. A celebrity puts his mansion for rent.

·      Possibility
to expand.

·      Exploitable markets
in countries where hotel services are expansive.

·      Dissatisfaction
with hotels due to high prices.

Threats:

·      An alternative concept in future may
arise.

·      Growing competitors

·      Growing number of high-quality hostels
or budget hotels which offers low prices and 24/7 customer support and friendly
staff

·      Increasing number of issues with unpleasant
host.