February 4, 2004, a young nine-teen year old Mark Zuckerberg
launched the now well known popular social media site, Facebook. Zuckerberg released the site as a Harvard sophomore
and called the site “thefacebook.com”. Now fourteen years later, Facebook has
become one the of the biggest websites of the world, with more than a billion active
accounts. The initial use of Facebook was so that Harvard students could have a
social network for its students, but word soon dispersed to other colleges. Since
then, Facebook has been open to families, friends, and old class mates. However,
Facebook’s uses aren’t just used for social purposes. Facebook is also used for
business purposes. Facebook is one-way businesses work and connect with clients
and customers. Ads and commercials help build business’ reputation and credibility.
Many people use Facebook as a source for fun and
entertainment, to share news, pictures and videos, as well as a way to interact
with family and friends. Just like Google, Facebook pays attention to what
users do. Based on shared and liked posts, comments, and all other activity, it
will look for similar connections that people share. Yes, this may seem a little
weird, but it helps businesses to promote their sells.
Facebook is probably the best, if not the best platforms for
business to advertise on, simply because of the amount of people on Facebook
compared to any other platform. Two, because of their advanced targeting strategy
that they have with Facebook ads. Everything that you like, comment on, and
share, is being tracked by Facebook. These actions are being categorized into
different sections. When it comes to small businesses throughout advertisements,
they are able to highly target their idle customer. For example, if given a
T-shirt that says “Mom of Quarterback” that company can target moms with a
specific age range and gender that plays football.
Victoria’s Secret is where millions of women shop. Surprisingly,
after many people thinking Victoria’s Secret was founded by a woman, it was
actually found by a man, Roy Raymond. His story began back in the 1970’s while
he was shopping for lingerie for his wife, he felt out of place an uncomfortable.
The department store he was shopping at made him feel judged and unwanted. Not only
did the store have bad customer service, nothing within the store fitted his
criteria for wife. The store only consisted of floral clothing and cotton
In 1977, Roy Raymond began his business plan. His goal, so
that men could go into a lingerie store and not feel as if they are being scrutinized
nor judged for wanting to buy lingerie for their significate other. Raymond got
his lingerie idea from the “Romance Era” which is known as the Victorian Era.
Which is where the name “Victoria” came to be. Many people thought the name cam
from his wife, but its quite the opposite. In 1982, only serval years into his
business, he sold it to Leslie Wexner for only one million dollars. Leslie then
changed to store into a more woman friendly environment, not just suitable for
Victoria’s Secret is a well-known business that is suitable for
women all shapes and sizes. The company wants to assure all woman that self-love
is the best love and that everyone woman should love herself regardless of the
shape or height. Victoria’s Secret then launched
its “Perfect Body” campaign. The campaign its self was a play on words to show
off their “body” line as “perfect fit, perfect comfort, and perfectly soft” (Andersen,
2014). The campaign soon received back lash from consumers throughout Facebook
and Twitter. Comments stating each person’s body is perfect regardless of shape,
form, or the color of skin. The campaign failed itself only presenting woman
who had flat stomachs, long hair, and thin gorgeous air brushed bodies.
It’s no secret that Victoria’s Secret “Perfect Body”
campaign failed. The company failed to include a diverse line of women with all
body types. They stated the perfect body, but failed when it came to advertising
the statement. When it comes to improvement, the company can present a line of
woman ranging from different body types, skin colors, hair textures, embracing
their natural bodies.