Procter & Gamble is a
worldwide known company founded by William Procter initially in the Candle
business and James Gamble, a soap maker. William and James, who became brothers
in law by marrying two sisters decided to associate their knowledge by
creating, in 1837, Procter & Gamble, also known as P&G, a family brand
specialized in candles and soap.

Born in Cincinnati, Ohio, the brand
had to find its place despite 14 other companies just in Cincinnati already
having concurrence and they had to wait until 1861 before having a real
recognition of their products with the starting of the American Civil War when
they won a contract to provide candles and soap to the US Army. Since then, the
company’s high-quality products started to become very popular in America at a
moment where the demand was constantly increasing.

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Thanks to Gamble’s son
knowledge in chemistry, they managed to create a soap called Ivory, which had a
superior quality of a pure and floating soap comparable with European imported
soaps. Ivory permitted them to become more and more famous and allowed them to
expand the society by building new factories all around the United States of
America and later in other regions of the world.

Today, P&G is a
multi-national company, selling all over the world their cleaning and personal
care products with brands like Pantene, Head & Shoulder, Ariel, Febreze,
Pampers, Oral-B and employs around 95 000 people in 2017.


1)    The structure

P&G started as a
family-run company but never feared taking risks in order to develop themselves
and that is why they always succeeded to be innovative and inventive in many

Research and Development:

Innovation is one of the main
concerns of the brand who always wanted their products to have the highest
quality and innovation possible and this is why they decided to give to their
R&D department a certain independence. For example, in 1946, P&G
launched the brand Tide, which laundry detergent was developed in secret by
research and development sector against the will of the managers and became a
real success, which shows that an independent R&D could be a good idea for
a company.